Social Media Strategy

First things first: this isn't the actual strategy but thoughts and ideas about what a strategy might contain. Practical advice and suggestions seem to be a good starting point to get people on board initially. In the School of Applied Social Science (SASS) University of Stirling we have developed and delivered several activities to help us to inform our strategy. A small group of us@urbaneprofessor @vikki_mccall  recognised the potential for collaboration in developing our use of social media in research and teaching and so we combined our efforts to apply for school funds which enabled us to employ a research student @Kane_Needham  to assist us with data collection . We designed a survey which was disseminated to staff in SASS, this gathered their experiences of using social media in research and teaching as well as facilitators and barriers. Three of us delivered a seminar about how we had used social media in our own teaching and for research, this generated plenty of discussion and questions. We hosted a social media surgery which allowed people to drop in and ask questions about using social media and try out some social media activities, this was well received and we added 3 new people to Twitter!  We will be carrying out qualitative interviews with a small sample of the survey participants and we will be presenting some initial findings at the School Research Away Day in June. More on the developing strategy soon.